Another year is coming to an end. I realize this is my only post of 2014. This year has been challenging but I’m glad to report that I survived and live to tell the tale. This year also marks ten years since I started Azreal Publishing Company on a hope and a prayer. I’ve learned a few valuable lessons that I’d like to share with you. It is my hope that something I say here will inspire you and give you the insight you need to go forward with boldness and confidence in 2015.
1. Authors Are Entrepreneurs
Even if you have a book deal with a major publishing company you are still self-employed. If you want to be a successful author, stop thinking like an employee and start thinking like an entrepreneur. In 2015, think about the type of brand you want to be and work on growing that brand.
2. Grow Readers Not Receipts
I used to be really concerned that I wasn’t selling enough books. I have a surplus of books and I spent a lot of time trying to figure out how to sell more. But a better question is, how do I get more people to read my books? Because once they read it, sales tend to follow. In 2015, focus on doing what you can to get as many people as you can to read your book. Build relationships with those readers and the books will sell themselves.
3. Writers Must Write
When you are self-published you wear a lot of hats. In the beginning I enjoyed being a one woman show. But over the past ten years I’ve learned my strengths and weaknesses. I know that writing is the thing I do best. Speaking is something I do pretty well too. However, there are a lot of other things that have to happen to get the opportunity to release a new book. In 2015 build a team of people who can help you do the things you are not so great at. This will free you to do the things you do best.
Please take a moment to check out my new website and leave a comment on this post if it has been helpful.
I wish you joy and peace in the New Year. May you write much and publish what you’ve written. May your voice be heard in 2015.
Until Next Time,
Nicole D. P. McLaughlin